Entering a business award has a large range of benefits from increased sales, free marketing opportunities, recognition, and validation. However, sometimes they’re just not right for everyone. Let’s dive into why business awards might not be right for you.
As award experts, we wholeheartedly believe that it is worth entering awards, simply for the business insights you will gain alone. When preparing for an award entry it forces you to look at your business in an aerial view, often allowing you to see the areas in which you are excelling, and the areas that you need to work on in order for growth to happen.
It is also important to weigh up everything before you start the entry process to ensure that it is the right step for your business at that current time, or whether it is something you might put on hold for the future.
Why Might Awards Not Be Right for You?
Two of the biggest factors that you need to consider when thinking about entering a business award are time and budget.
We have gone over this topic in some of our previous blogs, but on average it takes around 12 hours from start to finish to write your entry for an award. It takes hours of planning, researching, interviewing, writing, and proofreading. We find that 12 hours is just an average because if you have never written one before, it can sometimes take a lot of time to get your head around what it is that the judges are specifically asking for, and how you can convey that to ensure you stand out from the crowd.
Arguably the most important factor is budget. Yes, we mentioned earlier that we see awards as more of an investment, however, it depends where abouts your business is financially as to whether you can spare the extra expense to enter.
Most business awards can cost anywhere from £99 right up to £299 + VAT just to enter. Occasionally there are awards that are free to enter, or some that offer a discounted cost if you are entering more than one category, but the majority of the time they are between the prices laid out above.
It is also important to take into consideration the cost of the awards night tickets if you get shortlisted, and any travel costs involved in attending the finals. Tickets for the awards night itself can start from £75 and go up to £249 + VAT, so bear that in mind also.
Both of the above can be restrictions as to why many businesses don’t end up entering awards. It can often be difficult to find time away from the day-to-day running of things.
The last thing you want to do is to begin your entry and then realise that you cannot factor it into your budget or that you do not have enough time to properly dedicate to it.
If you’re going to enter, you need to be serious and ensure you have the correct resources to do so.
Awards and their entry websites can also be confusing to navigate, often leading a business to feel like they don’t know where to start, or how to convey their story into something compelling that will stand out to the judges.
But fear not, that is where we come in!
If you do have the budget for entering an award, but not the time or patience it takes to research, write, and lay everything out in the correct format, then contact us today to see how we can help start your awards journey!