What to do if Your Website Has a lot of Mistakes?
This week, Pure Awards talks about what to do if your website has a lot of mistakes, and why addressing these issues is so important for your business.
Examples of mistakes you could be making
On your website, you most likely will have made some mistakes. Mistakes can vary between multiple different aspects of your website, from fundamental flaws in your website to typographical errors. Here’s a list of the most common mistakes that occur on websites:
- Spelling and Grammar Errors – Typos are the most frequent mistakes you will find on a website. There’s no doubt that at least a few typos will be hidden on your website somewhere. The worst part about spelling mistakes is that you can rarely spot any yourself. This leads to either an application or an external source having to proofread your content to ensure that it contains the lowest number of typographical errors possible.
- Outdated Content and Broken Links – The last thing you want to provide your users is a blog full of outdated content and factual mistakes. Information that is no longer relevant or accurate can mislead visitors, as well as harm your reputation and brand image massively. Alongside this, links that lead to non-existent pages can further frustrate users, as well as harm your SEO ranking.
- Unreadable Font – On the design side of mistakes, a poor font choice can negatively affect your business and increase bounce rates (visitors leaving your site quickly). A font that is too small or awkward to read will discourage any potential customers / followers from staying on your site.
- Poorly Organised Content – Content lacking structure, headings and clear organisation can be hard for any new users to navigate. You want to create a website that is clear, concise and to the point. A great method to check whether your website ticks this box is to constantly put yourself or a friend in the customer’s shoes. If you get lost at any point, then it may be a good idea to play around with your website content’s layout.
Why is addressing mistakes so important for your website?
As mentioned in a recent blog, there are over 250,000 websites created every day. Launching a website that is going to set you apart from the rest of the people in your industry can be unbelievably tricky. However, making sure that your website is as polished and professional as possible is one of the greatest ways of making any visitors stay with you and help to grow your online presence. Here are a few benefits of addressing mistakes on your website:
- Good User Experience – Mistakes such as broken links, typos, or design issues can frustrate and annoy your website visitors. Improving this user experience will lead to increased engagement, as well as higher trust in your website and brand.
- SEO and Search Rankings – Search engines like Google prioritise websites that offer a positive user experience and quality content. One of your main goals when creating a website is to have it rank as highly as possible in terms of SEO, as this would lead to an increase of users finding your site. Keeping mistakes to a minimum can greatly help your company do well in these rankings.
- Professionalism – A mistake-free website gives you and your business a great image, especially for new users who visit your website for the first time. Showing your audience that you care about the quality of your content leads to an increase in credibility as well as user trust.
- Competitive Advantage – Correcting mistakes can give you and your business a competitive edge. If your competitors with similar products have websites full of errors, your brand and site will stand out as a reliable and trustworthy source.
How do you address a website with mistakes?
Addressing your website’s mistakes can sometimes be quite an overwhelming task. The tedious job of re-reading and potentially changing a lot of content that you’ve invested many hours into can often lead you to repeatedly put it off. However, once your website is cleaned up and looking professional, the benefits previously mentioned will feel incredibly rewarding. Here’s a short step-by-step guide on how to go about this task:
- STEP 1: Do a thorough check over your entire website – Start by thoroughly reviewing your website to identify mistakes. This includes all previously mentioned issues such as broken links, grammatical errors, spelling mistakes, etc. This may take a few hours, even with a team, to ensure that as many problems as possible have been spotted.
- Step 2: Create a plan – Once you’ve identified all the mistakes within your website, come up with a detailed plan outlining how you’ll go about addressing each mistake. You could categorise the mistakes by severity and impact, making sure that critical issues like broken links and security vulnerabilities will be addressed first.
- Step 3: Fix the issues – Once you’ve planned out how to address the problems, get to work solving each one. Start with the technical problems, and then be sure to review and update all outdated or inaccurate content. Make sure the information you add is current and relevant to your target audience.
- Step 4: Proofread and Edit – After the major issues are fixed, be sure to correct grammar and spelling errors. This will be the biggest and most time-consuming part, however, doing so will ensure your content is error-free. You could consider using grammar-checking tools such as Grammarly or hiring a professional editor / business to do this tedious section for you.
Check for the simple mistakes
Now that you’ve cleared up any main issues with your website, you should double check some simple, yet not always obvious, mistakes that you could’ve potentially made. Here’s a checklist of easily fixable errors you could’ve unintentionally added to / forgotten from your website:
- Inconsistent Design – Inconsistent fonts, colours or layouts can lead to a disjointed experience for your website users. Be sure to check over every page that the theme is consistent throughout.
- Duplicate Content – Duplicate content can confuse search engines and lead to SEO issues. You should double check that all your blog posts and listed products are unique.
- Non-Responsive Forms – Forms that fail to submit or validate properly can frustrate users on your website. Make sure to test all call-to-actions (CTAs) before launching your website.
- Lack of Contact Information – Although obvious, it’s possible to forget to provide users with a way of contacting you through your website. Make sure that your contact information is available, and easily accessible.
- Inaccurate or Missing Information – Finally, wrong contact details, addresses or product information can confuse website users, as well as negatively affect your brand image. Make sure that all this information is consistently updated.
If you’re looking for further help with resolving mistakes on your website, or need some personal advice on where to start, feel free to get in touch with us!