What is Copywriting?

Copywriting involves writing ‘copy’ for marketing and promotional materials with the aim of consistently increasing brand awareness, whilst persuading and motivating people to act.  Whether that may be assisting the buyer with the buying process, making a purchase, donating to a cause, clinking a link, or scheduling a consultation.

Professional copywriters are trained in how to write excellent copy for various material types that is both attractive to the target audience and ultimately leads to a decision being made.  A good copywriter must have strong writing, communication, problem-solving and researching skills, whilst also possessing a creative flare.

When preparing to write copy materials, a copywriter must first research the idea or promotion they are going to be working on. This may include interviews with business owners, employees, or prospective customers, or reading up on the topics they need to write about.  It can often take several draft versions before the consumer even reads the final version.


How Can Copywriting Help Your Business?

Copywriting is everywhere you look and can take form in various materials.  These materials can include things such as written flyers, promotions, and advertisements, to website product pages, and even scripts to be spoken for TV commercials or video content.

Almost every business will use one or more of these forms of copy at varying times, with the main purpose being to sell or encourage potential consumers to take action.

A good copywriter will morph themselves into your business, putting themselves into your customer’s shoes, and use this to convey the message you are wanting to put out there for your potential buyers.

As a business you will need to know that copywriting is different to content writing.  Where content writing is about building a relationship and engaging with consumers through mediums such a blogs and social media platforms, copywriting differs because it is about all selling an idea, product, or service to the consumer.

It is important as a business to have good copy throughout your marketing campaigns because buyers want to make sure they are making the best choice for them.

“53% of shoppers say they always do research before they buy to ensure they are making the best possible choice”.  (Omnichannel Holiday Study). 

Having copy that stands out and draws the buyer in can be the difference between a business getting a new customer or not.  It can help you to differentiate yourself from your competitors in what can sometimes be an overly crowded marketplace.

A professional copywriter will be able to use catchy and thought-provoking headlines that will not entice the reader in, but also finish with the hook that will result in them purchasing your product or calling you for further information.

So, how can we help you?

At Pure Awards, we have over 15 years of experience when it comes to copywriting, and we are ready to morph ourselves into your business, to help you get the best ROI for your marketing campaigns and promotions.

Get in touch today to find out more!

Pure Awards is an expert business award writing, grant writing and content creation agency with over 10 years’ experience.  For more details about our services and who we are, visit our website.