With rising costs affecting businesses across the UK, many companies are having to make tough financial decisions. Budgets are tightening, marketing spend is being scrutinised, and every investment has to justify its return. In this environment, are business awards still worth the time, effort, and money? Or are they more of a marketing luxury? The reality is that business awards can be both a cost and a strategic investment. Below, we weigh up the pros and cons to help you decide whether entering awards is the right move for your business in the current economic climate.