How to Write a Blog Post and Why You Should 

Firstly, what is a blog?  

A blog is ‘a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style’ (Oxford Languages).   

Most people will have come across a blog or two, especially in the last few years.  In fact, you’re reading one right now!  

Blogging is a great way to engage more with your customers, both current and future, and can help you to build more promotional materials for your social media channels, provide you with organic traffic to your website, and even increase your reach with a wider audience.   


So, How Do You Write a Blog? 

Before you start your blog, you will need to make sure you have your website set-up correctly or create a blog from scratch.  Some great, easy-to-navigate host sites include WordPress, Wix and Medium.   

Once you’re all set-up, the first and probably the most crucial step when writing a blog is to decide what topic you would like to cover.  Think about the questions that your customers ask you on a daily basis, and the things they would like to know about your products, and/or services.   

A blog is an educational form of content and posts are typically between 500 and 1500 words, making it the perfect chance to cover things in more depth and detail.   

After you’ve decided what topic you are going to write about, it is important to do some basic research to find out what other people are saying and asking in regards to the topic.  You don’t want to simply copy what they have written but put your own voice into what you are conveying. Especially if you have quite a niche service that you are providing.  Consumers put their trust in you, so a blog is a great way of further building your brand awareness.   

A key part to researching prior to writing your blog is to ensure that you have the correct target audience in mind and use key SEO (Search Engine Optimisation) words and phrases that will help search engines to push your blog further.   

You will want to start out by writing about topics that are you really familiar with, that are relevant with your readers and relevant within your business’ current state so that you can showcase them well. Then when you are more experienced with your blog, you can branch out to topics of a wider range.   

With blogging being a really popular marketing tool nowadays, it’s easy for them to get lost within the crowded internet space, therefore you must establish your unique angle or point of view on topics, in order to help you stand out from the crowd.   

When writing your blog posts, you will need to come up with a strong, catchy headline that will ‘hook’ the reader in and make them want to read the rest of your piece.  An amazing, educational blog post is no good if no one reads it, so you need to make sure the first thing your audience reads is something exciting or has some emotion attached to it.  

When planning, it is good to consider that a blog can typically take around 1-2 hours to complete, including research, so make sure that you plan this into your marketing time throughout the week.  You will also need to be consistent in when you post them.  Sporadic, once every few months blog posts aren’t going to increase your website traffic or potential customers, so plan out when you would like to post them and how often.  When you are just starting out, 1-2 posts per month will be sufficient, but to start seeing real results, posting at least once a week is optimal.   


What Next? 

If you love the idea of writing blogs as part of your marketing strategy, but really aren’t sure where to start, or simply don’t have the time to dedicate right now, then our blog writing service is for you!  

Call us now to discuss.   

Pure Awards is an expert business award writing, grant writing and content creation agency with over 10 years’ experience.  For more details about our services and who we are, visit our website.