How to Avoid Comparison Within Your Business

Comparison, we all do it.  Comparing ourselves to others is something that is very common, especially in business, however, it usually leaves us feeling drained, down, and frustrated.  So, how can you avoid comparison within your business, without becoming uninspired?


Firstly, it’s important to remember that comparing yourself to someone else is a very normal thing to do, but more recently with the advanced technology we now have, it has become all too easy for comparison to be a constant companion.

Within business, comparison is needed to some degree, because without it many people would become complacent, uninspired, and demotivated.  Avoiding the cliché statements of ‘stay in your own lane’, and ‘focus on your own journey’, as these too can be an unhelpful mindset to have if they are overused.  However, there is a definite need to be aware of what other businesses or competitors are doing within your industry, and to compare to some degree, but that doesn’t mean that it should leave you in a poor mental state.  What we mean here is to avoid comparing to the extreme of having an unhealthy view of what others are doing outside of your own business.


How to avoid comparison within your business:

  • Don’t dwell – Look at other businesses and competitors as inspiration to keep moving forward, not to dwell because you might not be where they are. If they have a higher turnover than you, more followers on social media platforms, have just signed a large deal, or have come up with an innovative product you wish you had… Don’t see these as roadblocks, see them as a way to keep pushing your business and improving.  Use it as motivation and understand what you have to offer as a business – what makes you unique from your competitors.
  • Look at your achievements – If you have spent some time in the bleak, downward spiral of comparison, then take some time to be mindful and look back at your own achievements within your business. Use a positive spin on this by recapping all of the great things you have achieved over the entire time you have been in business, be grateful for the challenges because even those have led you to where you are today.
  • Focus on the little steps – Rather than looking too much at the bigger picture and obsessing over the fact that you might not be exactly where you want to be, focus instead on the smaller steps that will help push you further towards your goals. Have regular check-ins with yourself and your team to ensure you’re staying on track with your goals, and if things seem to have fallen off the path a little, ask yourself what small steps you can take to realign again.
  • Celebrate – Similarly to looking back at your past achievements, take time to regularly celebrate the small wins with your team. This will not only help you to focus on moving forward, but also avoid dwelling too much on what other businesses are doing.  Celebrating on a regular basis not only helps to boost morale, but also helps to foster a positive team spirit throughout the company.


Final Thoughts

Comparison is a very thin tightrope to walk along – compare yourself too often and you’re left feeling down and like everyone else is better than you… Compare too little and you may become stagnant and lose the benchmark of excellence within your business.

Use these as a guide to find a good balance between the two, so that you’re able to look over in the other lane and give yourself a boost every now and then without ending up down the rabbit hole of low self-worth.

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