The dos and don’ts of what to include on your website

This week, Pure Awards talks about website development, what you should be aiming to include, and the sort of content to be avoiding.


An estimated 250,000 websites are created every day worldwide. That’s quite an intimidating figure, especially if you’re a smaller business or have never made a website before. But don’t worry! If you have confidence in your product, and the drive to invest a good amount of your time into website development, you should have no problem creating a name for yourself online.

However, there are some fundamentals that you will need to make sure your website covers. Creating an effective website involves careful planning and consideration of multiple factors. In this blog, our aim is to list the major dos and don’ts when it comes to developing your website.


Planning and Research

When starting out, before even touching your website, you need to be considering the dos and don’ts of the planning stage. Getting the foundations wrong could lead your website to failing before it’s even started.


  • DO clearly define your goals – Make sure you establish exactly what you want to achieve through your website. Do you want to inform, sell your products, generate followers, or something else entirely? Without a clear goal in mind, there’s no point in starting a website yet.
  • DO figure out your target audience – This may seem obvious, but making sure your website is catered to the right audience is extremely important – and a lot more in depth than you may think! Figuring out your audience means more than just demographics. Conducting thorough research into your target’s needs, preferences and online behaviour is crucial to your website’s success.


  • DON’T underestimate costs – Don’t underestimate the budget required for website development, as well as any maintenance that may be required. Be sure to establish a budget during the planning stage. This will allow you to allocate resources accordingly into website development, design and ongoing maintenance, ensuring that no unexpected costs will hinder your project.
  • DON’T ignore the legal stuff – Although it’s tedious, you need to be considering the legal requirements of your website before you start making it. These include privacy policies, terms of use, and compliance with data protection regulations. The last thing you want is to get into legal issues with your website that could be easily avoided if considered early on.



Website design plays a crucial role when developing a visually appealing, user-friendly and effective website. Here are some dos and don’ts for this important section:

  • DO prioritise the user experience – After deciding on your target audience in the planning phase, you should be aiming to design a website that is both easy to navigate and meets their needs. If you can, aim to further design your website to accommodate users with disabilities by providing alternative text for images, alongside other features. With a highly accessible and diverse website, you’ll have a greater chance of gaining purchases, followers and links.
  • DO keep your branding clear and consistent – Your brand identity should be littered throughout your website. This means that logos, colours and typography should be reinstated consistently across your website. Without consistent branding, you may end up confusing visitors, as well as diluting your brand identity.
  • DO use high-quality images and graphics – Potentially the most important factor of your website is the images that you use. Make sure to be using high-resolution images and graphics to enhance the visual appeal of your website. There are many websites out there that provide high-quality, free images that you can use within your website. Some personal favourites are Unspalsh, Pixabay and Pexels.


  • DON’T ignore mobile users – As you develop your website on a computer, you might forget that a mobile version will also need to be created. Make sure that you take the time to develop a coherent and easy to navigate experience for mobile users. Think about the amount of people that will find you through social media links and other mobile-oriented advertisements. Neglecting your website’s mobile experience could lose you a lot of potential clients or followers.
  • DON’T clutter your pages – An overly complex website with busy navigation menus and overwhelming designs can put off a lot of potential customers. Make sure to keep your pages clean and focused only on the key points you want to get across.


Content Creation and Management

Once the fundamentals of your website are complete, you need to make sure that the content you publish is right for you and your business. Creating and managing your website’s content effectively is crucial for engaging visitors and achieving your website’s goals.

  • DO prioritise quality over quantity – You want to make sure that the content you produce is as high-quality as possible. Aim to create well-researched, informative and valuable content that suits your target audience. You want your reader to find the information they’re looking for as easily as possible. If what your reader wants is hidden within pages of text, they’ll just move onto another website with clearer content.
  • DO use engaging headlines and hooks – Make sure to grab your readers attention with your content through compelling headlines and opening paragraphs. If your blogs and posts aren’t intriguing enough, nobody will want to read them. On the opposite hand, with engaging headlines and content, you may gain readers and followers that will want to stick around. If your website can intrigue users enough to subscribe to a newsletter, or follow you on social media, then you are on a very good track!


  • DON’T neglect visuals – Make sure to use visual elements as much as possible. The more visual stimulation you can give your readers, the more likely they are to keep reading your content. Text-heavy pages without images can be unappealing to your readers and cause them to lose engagement.
  • DON’T ignore trends – Staying up to date is key to helping your content remain relevant. As mentioned in one of our recent blogs, fresh and relevant content is unbelievably important for your website image and SEO rankings. This can mean removing irrelevant blogs from your website, making sure to include keywords in your content, and posting as soon as possible on current events / trends.


Final Thoughts

Keeping track of your website can be quite a lot of work, especially for smaller businesses. The time you must invest into this crucial part of your business can sometimes be too much to handle, especially if you are inexperienced within the website building / managing industry. Hopefully our list of dos and don’ts has helped to get your website off to a successful start. If you have any questions or want our advice:


Pure Awards is an expert business award writing, grant writing and content creation agency with over 10 years’ experience.  For more details about our services and who we are, visit our website.