Celebrating Female Entrepreneurship

Local entrepreneur celebrated at House of Lords event

8th March 2024​: Lucinda White owner/ founder of Pure Awards attended a special reception at the House of Lords​, recognising her strong contribution to entrepreneurship.   

Lucinda, whose business Pure Awards joined inspirational female founders from across the UK who have been selected for Small Business Britain’s annual #iAlso100 line-up.

Forming part of Small Business Britain’s f:Entrepreneur campaign, the #iAlso100 champions the unique impact of multi-achieving female business owners, who lead purpose-driven businesses and support their communities along the way through volunteering, mentoring, and other community initiatives.

Lucinda was named as one of ​ƒ​:Entrepreneur’s ‘iAlso100’ this year in recognition of her impressive entrepreneurial journey, which has involved running her business to help growing and established companies in the UK gain award recognition and business growth.

Lucinda said, “Attending the House of Lords event with f:entrepreneur was a real honour and a wonderful day. Meeting and hearing from so many of the other top 100 ladies in the room was truly inspirational. The connections we are making as a collective and the opportunities we are building from this community is forming an interesting foundation for future growth for us all.” ​

The event showcased the powerful contribution of female entrepreneurs to the UK economy, society, and communities. Lucinda enjoyed canapes and prosecco in Westminster, meeting other founders from across the country, as well as special guests which included a group of young female founders working with The Prince’s Trust. Grace Graham, Trust ambassador founder of WorkSpa also gave a powerful guest speech on the importance of International Women’s Day.

Delivered by Small Business Britain—the leading champion of small businesses in the UK—f:Entrepreneur campaign was launched in 2017 to highlight the stories of amazing female business owners and help provide inspiration and role models across the wider small business community. Now in its eighth year, the campaign reflects how female entrepreneurs continue to thrive in the UK despite the challenges of the past years, with many scaling or starting new ventures.

“Women are starting businesses in greater numbers than ever and making an essential contribution to our economy, so it is vital that we celebrate and support this,” said Michelle Ovens CBE, founder of Small Business Britain and the ƒ:Entrepreneur campaign.

“So much has been thrown at women running businesses over the past few years and they have fought back with impressive resilience. This event underlines the importance of nurturing female entrepreneurship, so it continues to flourish in the UK, playing a key role in driving growth and recovery. It was fantastic to have amazing women like Lucinda join us to recognise their special value and impact.”


To see the full line-up of the 100 amazing women featured in this year’s f:Entrepreneur #IAlso100 campaign visit https://f-entrepreneur.com/ialso-100-2024/.



Notes to Editors

Interviews and images are available on request.

For more information, please contact media@smallbusinessbritain.uk.


About Small Business Britain

Small Business Britain is the UK’s leading champion of small businesses, supporting the UK’s 5.5 million small businesses, no matter their location, their sector, or their ambition level.  Through a series of campaigns, networks, training and reports, Small Business Britain champions and informs small businesses in the UK. Committed to making entrepreneurship as inclusive as possible, it brings small business owners together to foster growth and increased confidence.


Twitter: @britainsmallbiz

Facebook: @smallbusinessbritain

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Michelle Ovens CBE set up the f:Entrepreneur Campaign, which launched on International Women’s Day 2017, because of the growing sense that there should be more recognition for the amazing, multi-faceted contribution of women who run so many businesses in the UK.

The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK. It is aimed at both men and women, because everyone has something to learn from these stories of challenge and success.

Through events, content and storytelling, f:Entrepreneur showcases role models to help and inspire all small businesses.




About the #IAlso100

The f:Entrepreneur #ialso100 celebrates and showcases amazing female entrepreneurs from all over the UK and is brought to you by the f:Entrepreneur campaign, run by Small Business Britain.


Read about why Lucinda decided to enter awards herself here.

Pure Awards is an expert business award writing, grant writing and content creation agency with over 10 years’ experience.  For more details about our services and who we are, visit our website.