About Us
We are a leading award acquisition agency in the UK, helping growing companies, entrepreneurs and not-for-profits in the UK raise their profile, attract new business, investment or funding. We are passionate about helping our clients gain the recognition for the incredible things they do, whether this is creating or developing a new product or providing an exceptional service. Our aim is to provide a valuable return on investment, save time, and help create differentiation in a busy marketplace.
We have an excellent success rate of the awards we write for our clients going through to the finals and then on to win, and we work with clients from all different sectors.
Our Core Values
- Dedicated to achieving excellence
- Committed to each other
- Create happiness and a positive experience for others
- Maintain a high reputation in our industry
Our Mission
- To meet and exceed our client’s needs, tailored to their individual business
- To be engaged, understand what our clients need and support them to achieve it
- To find solutions
- To guide, educate and inform
Clients start their journey with Strategic Awards Planner to map out which awards are best suited to their achievements and guide this process with initial consultations and in-depth discussions.
We manage the entire awards process from start to finish, from collating the information and evidence, writing and submitting the entries, to preparing the supporting evidence and writing any press releases post event to take advantage of the PR opportunities as they arise.
Some of our clients prepare their own entries and benefit from our Check and Send service, a professional review of their entry before they click the submit button.
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Meet our Founder
Lucinda is the Founder of Pure Awards. As one of the University of Derby’s Entrepreneur in Residence, she has since taken on the role as one of the Experts for the Create Growth Programme. A passionate advocate for business growth, Lucinda supports entrepreneurs in navigating today’s fast-paced world. With a dynamic career as an award writer, content creator, and grant writer, she was named one of the #ialso100 f:Entrepreneurs in 2024. Alongside her professional roles as a trainer and speaker, Lucinda is driven and ambitious, dedicated to helping businesses thrive. She is also a proud mother of two, dog lover, and deeply committed to empowering others through her work.
Over the years Lucinda has worked with hundreds of different businesses seeking success through awards and fundraising and her expert writing skills have been an integral part of her their success and recognition.