What are the key benefits of content writing?


Firstly, what is content writing?

Content writing is the process of creating written material for blogs, social media platforms, websites, newsletters, and marketing materials.  It requires researching certain topics and relaying that information in a way that is both engaging and educational for the readers.

The primary goal is to drive traffic to websites and social media pages to help increase awareness and engagement, generate potential leads, and subsequently promote a service or product.

In today’s world, content writing is an essential form of marketing for businesses, so it is important to do it and do it well.


Benefits of Content Writing

There are many benefits to content writing that will transform your marketing and improve your overall business, these include:

  • Driving traffic to your website and social media – Specific content and the use of keywords can help to bring in genuine customers that are searching for your products or services.
  • It can help to boost sales – In conjunction with the point above, by driving traffic to your website, you will in turn increase your sales.  Good content writing will often influence a buyer throughout the decision-making process, so this can be used to your advantage by making sure that your brand awareness and product or service descriptions are concise, but well written.
  • Boosts your SEO – A quality content writer will be able to use the correct keywords and descriptions to enhance your search rankings and get your company in front of more people.
  • Building your brand awareness – Finding your voice as a business is key in making sure people love what you do and trust you throughout the whole buying process.
  • Enhancing customer retention – Good content will keep your clients and customers returning time and time again because they don’t just purchase your products, they buy into your brand. Not only that, if customers feel that they trust you and your products, they are more likely to recommend them to their families and friends.
  • Increasing engagement – The purpose of good content is to create an emotional response which will in turn increase engagement and spread word-of-mouth to generate a buzz about your business.
  • Building your network – Similar to your brand awareness, having quality content that helps to engage people and assist with building your network. It can connect you with potential customers, investors, and other like-minded people.
  • Cost-effective marketing strategy – Certain types of marketing can be very expensive and often do not provide a good return on investment (ROI).  Quality content writing is an easy and cost-effective tool to have within your marketing toolbelt that will ensure you get great ROI long after you posted.  This is because the content that is created can be repurposed through various mediums.  For example, you could write a blog post for your website and include snippets of it within your weekly newsletter, or you could make a social media post outlining the main features and direct people to read the full blog or article.



One of the biggest things a content writer does is tell a story that answers a customer’s query, so keep this in mind throughout your researching and marketing strategies.  You need to create content that your viewers and potential customers will engage with, be that by commenting or starting a conversation around a particular topic you have posted about, recommending and sharing with others, or taking action by purchasing your product or signing up to your newsletter.


Content writing can be quite a time-consuming part of your business and marketing strategies.  If you want to up your content writing game, but simply do not have the time to dedicate to it or you aren’t sure how to get started, then click here to get in touch and see how we can help!


Pure Awards is an expert business award writing, grant writing and content creation agency with over 10 years’ experience.  For more details about our services and who we are, visit our website.