5 Ways to Elevate Your Website Content

In an overly crowded marketplace, your website needs to stand out, or you’ll risk your business fading into the background.  In this post, we’re talking about why it’s important to elevate your website content and 5 key steps to do just that.

One of the biggest reasons that great website content is important is to ensure that you are increasing your conversion rates.  It’s all well and good having nice content on your website, but that content also needs to serve a purpose.  That purpose being to turn the people browsing into customers. So, how can you do that?


5 key ways to elevate your content:

  • Compelling Message – One of the most important things you need on your website is your about page. It’s the story of your company and who you are.  It’s one of the first things that potential customers will read, simply because they want to get to know more about you and what is it you do.  Ensuring that message is compelling is a sure-fire way to make customers connect and resonate with you.  Keep your message clear and easy to understand, tell your story in a way that will connect with your audience and outline exactly what it is your business does to avoid any confusion.
  • Understand Your Audience – Understanding your audience and what they want is a huge way to elevate your content. Be specific with your marketing strategies and calls to action on your website.  This doesn’t need to come across as pushy, but it does need to guide them to take some form of action, be that subscribing to your newsletter, contacting you to find out more, shopping your store or following you on your social media platforms.
  • Consistency – To make sure your website is user friendly and is memorable for your audience, it needs to be consistent. Not just consistent with the design and your branding, but consistent with information.  Updating your website often is key, and this includes blog posts.  Marcus Sheridan, author of They Ask, You Answer, states that you should be posting at least one blog per week that answers relevant questions your customers have and ask on a regular basis.  This helps to smoothen out the buying process, because up to 80% of customers will research online before purchasing a product, so why wouldn’t you want to use this statistic to your advantage and make the buying process even easier for your customers?
  • Engagement – The wording you use on your website needs to be engaging with your audience. Think about how you can make your products or services sound interesting or think about what problems they have and why they are looking to you in order to help eliminate them.  Consumers purchase products or services because they need help solving a problem they have, so make it easy for them to understand exactly how you can help.  Note, this isn’t a time to be pushy because that will only be off-putting.  Whilst there is a need for persuasive language and sales tactics, your website shouldn’t be overrun by them.  Use they sparingly and only in relation to a call to action.
  • Fix Issues Quickly – It’s important to check your website regularly to ensure that it is user-friendly. Any bugs or glitches will very quickly become frustrating for your customers, so fix these as soon as possible.  Also, you must make sure that your website works well on a mobile device, because the majority of people make their purchases on their phones in this modern world.  Slow loading times and problems with buttons will deter people away, so the better your site flows, the more likely people are to stay on it for longer periods of time.


Final Thoughts

Websites are one of the very first places people will look when attempting to search for a product or service, so making sure yours stands out, is easy to use, has relevant and up-to-date information, and engages your audience is so important.  Not only will updating your website content regularly ensure that your customers can find out the information they need quickly and efficiently, but it will also keep Google happy and help you to have a higher SEO ranking, meaning more organic traffic will flow to your site, and in turn, a higher conversion rate of new customers.

If you’d like to update your website copy and content, but aren’t sure where to start, then we can help! We have a specific website refresh service where we look at your website content with a fine-tooth comb, identify and work with you to find out what it is you want your message to be and how to portray it, and we make suggestions on how that can be improved.

Get in touch today to find out more!


Pure Awards is an expert business award writing, grant writing and content creation agency with over 10 years’ experience.  For more details about our services and who we are, visit our website.