Everything in life has its own set of problems and content writing isn’t excused from those. This week we’re talking about the 5 common problems with content writing and how to avoid them, so let’s dive in.
5 Common Problems with Content Writing
There are a few main problems or challenges that can arise when it comes to content writing for your business and these can include:
- Losing your brand identity – Your brand identity is essential within your business, it’s who you are and what your customers connect with, so keeping the integrity of your brand identity is one of the most important things to have in mind when writing your content. This also makes it one of the main problems that businesses can run into easily. Within the digital world, it is now all too easy to lose your identity and post things just because they are currently ‘trending’, even when it may not necessarily fit with your brand.
- Lack of content inspiration – Again, this is a very easy problem to experience in your business, especially depending on what it is your business offers and the overly saturated content that is out there in the world currently. It can be difficult to find things to write about that are relevant within your industry whilst trying to be mindful of not writing the same things that everyone else is. It’s important to keep your content fresh and in line with what is happening within your industry.
- Keeping things user-friendly – Within your content writing it is important to keep things user-friendly, especially when it comes to the language you use. If you over-complicate the wording it will mean that your customers and any potential customers may not be able to understand you correctly. If your company is technical, then you need to stick with technical language, because that it what your customers will expect to see from you. However, if you aren’t a technical company and sell clothing for example, then you need to make sure that the language you use is easy for others to read. Keep your audience in mind when writing your content to ensure that you are be able to convey the message correctly.
- Writer’s block – This is another big problem that you can be faced with when writing content and it can often be quite challenging to get around. Writer’s block is no fun and there are usually two ways you can combat it – taking a break and resting your mind or trying to work through it (even if what you’re writing seems rubbish at the time!). The words will eventually flow once again, but with writer’s block you just need to be patient. Getting out and doing something that inspires you is always a good way to break out of the funk.
- Inconsistent posting – Another problem with content writing that can be easy to run into is posting inconsistently. It’s all well and good to write really great pieces of content, but if you aren’t posting consistently then you could risk losing potential customers and lowering your engagement. How often you post blogs, newsletters and social media posts all vary, so it’s worth finding what works for your business and the time you have available to put aside for your marketing.
Ways to avoid these problems:
- Keep your content relevant and up to date – To ensure that you do not lose your brand identity and keep customer engagement high, you need to make sure content is relevant and up to date.
- Keep your language user-friendly – Again, keeping your language user-friendly will avoid any miscommunications from customers and allow everything to flow.
- Keep your content consistent – Find a posting schedule that works for you and stick to it! As we mentioned earlier, posting consistently is crucial to keeping your customers engaged and invested in your brand.
- Take regular breaks from writing – This can be a difficult one sometimes, but if you find yourself staring at the page and the words seem to be missing in action, then it’s definitely time to take a break and come back when you are little more refreshed and full of new ideas.
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